Learn more Analyze and track your Instagram stories. The main report that you will need to monitor looks like the sample below: Instagram stories are the most native format that has proven to provide great results for digital marketers, and many businesses already are incorporating them as a vital part of their content strategy. Learn from the pros and use these proven methods they use to share your own stories in a more compelling way on Instagram. Hier seht ihr, wie viele Leute. Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019. — Instagram Comms (@InstagramComms) February 28, 2020. So seht ihr beispielsweise, ob eure neuste Promotion sich auch tatsächlich auf die Zahl eurer Follower ausgewirkt hat. Interesting History. Learn More. Make this work for you by grabbing the INSTA STORIES Pack by Sowwwa. Wie oft ein Post gespeichert wurde, ist besonders aufschlussreich. We collect all the metrics your clients care about: engagement, reach, impressions, then calculate your impact. Each metric can be changed by clicking on the top metric blue word that is selected at the moment. From here, you can sort up to 30 days of stories based on the following metrics: Well, let’s see if this strong number can really impact your usage of the stories and if you can get some of the results that this format is promising. Start creating Instagram stories ads Eine einzelne Story kann aus verschiedenen Elementen bestehen: Fotos, Videos und Boomerangs können verwendet werden. 6. Then you can upload them whenever you want. Source: Instagram. Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. When your story is added to the search results for a location, you should receive a notification from Instagram. eure Inhalte auf Instagram gesehen haben. So for any previous stories, you will not able to view their insights. SONNENSEITE 15,509 views. So überprüft ihr eure Instagram Insights für eure Posts, Stories und IGTV-Vidoes. These Instagram Story Insights let you discover which Stories performed best, and why they’ve done so well. In Deutschland nutzten 2017 knapp 15 Millionen Menschen Instagram. Talk with us, Major Instagram API Changes For Feed Plugins: Here is What You Can Do, Resources for Instagram Marketers in Time of Coronavirus Crisis, Collect Customer Testimonials with Free Reviews Widget, Instagram Marketing Tips for Small Businesses [2021 edition], Instagram Hashtag Campaign: Complete Guide For Your Marketing in 2021, Instagram Guides: Everything You Need To Know, Changelog: EmbedSocial Officially Integrates with Zapier and 1500+ apps, How to Get the Best of User-Generated Content? Mit Instagram-Insights kannst du so einige Daten über deine Follower herausfinden und diese vor allem für dein aktuelles Mediakit nutzen. From the Instagram app, go to Insights. Doch zunächst wollen wir einen Blick auf die Hauptkategorien von Insights werfen: Der Abschnitt Übersicht ist für euch besonders interessant. In diesem Bereich seht ihr nun Interaktionen, Discovery und Promotion. Frank ist Copywriter bei Jimdo und insbesondere zuständig für Texte in niederländischer Sprache. Wie das geht, könnt ihr in diesem Artikel lesen. Jetzt können Sie Videos live übertragen, während Sie filmen. Instagram profile is converted to a business profile, One third (1/3) of the most viewed Instagram Stories are from businesses, 50% of businesses on Instagram worldwide created at least one story during a typical month, 96% of US marketers surveyed plan to continue using Stories ads in the next 6 months, It will open a bottom drawer view with the story insights, Tap the (eye) icon to view the actual Instagram users who have viewed the story, Tap the (chart) icon to view the insights for the story, In the Insights screen, tap on the Content menu, Swiped to the next story of another account, Generate automatically stories and their Instagram data points, Collect and store this data in one place with easily accessible functions, Unique data points for the success of your stories on your website, More purchases with ads in Stories compared to feed, Lower cost per acquisition with ads in Stories compared to feed, Larger % of prospecting purchases attributable to ads in Instagram Stories, Increased lift in ad recall and overall  awareness. Der Zugriff auf Instagram Insights ist zudem seit kurzem auch … And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: Once you access your Instagram stories insights, you will see some specific data items that are very unique to the story format. By using an Instagram Story Ad Maker you now have the opportunity to be seen more often – keeping you front of mind. Instagram recently introduced Growth Insights, which allows you to see which Stories and posts earned the most followers. Especially if you want to show something nice, or say “Happy Weekend”, or you just want to create a “Title” for your Instagram Story. Bookmark this post and use these ideas as a source of inspiration when crafting your own Instagram Stories ads. Related Story: What went so badly ... ABC teams share the story behind the story and insights into the making of digital, TV and radio content. If you click on the See All button next to Stories, you can filter out metrics by date range and type of interaction. Growth metrics added to Instagram Insights . Dann findet ihr in diesem Bereich Zahlen und Infos zu seiner Performance. It eventually gets acquired by Facebook in 2012. Step 1. 2013–2016: Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. Scroll down to Followers. Anhand von Instagram Insights könnt ihr erkennen, welche Inhalte bei eurer Zielgruppe ankommen und welche nicht. Pro tip: Instagram’s API does not yet allow for advanced scheduling of Instagram Stories. No one really knows how Instagram chooses to show Story views in the way it does, but there are plenty of half-baked theories that are doing the rounds (some that have some substance to them and others that are just way out left field).. Here’s what we know: Dazu gehen Sie zunächst vor, als wollten Sie eine Instagram-Story hinzufügen. If you want to access the insights for Instagram Highlights, the above steps are the same. How to Aggregate and Store Instagram Stories Insights? Just go to your profile and tap on a Highlight, swipe up and tap the chart icon explained before. Um die Statistiken für Sticker aufzurufen, öffnet ihr eure Instagram Insights, ruft eine einzelne Story auf und öffnet die detaillierten Statistiken mit einem Swipe Up. Was ist die beste Zeit für Instagram-Posts? Other tech giants are also following the trends with the recent launches of LinkedIn Stories and Google Stories. A “takeover” is when you’re inviting influencers to post to your Stories for 24hrs. Instagram Stories are important part of your content strategy. Looking at Hopper HQ ’s account, on average 80% of users ‘Forward Tap’ through Instagram Stories … Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. Here are a few tips on how to create engaging Instagram Stories based on Instagram Insights. Mit Instagram kannst du Fotos aufnehmen, bearbeiten und teilen sowie Videos und Nachrichten an Freunde und deine Familie senden. Try an organic story. Das hat einen ganz anderen Wert, als wenn jemand im Vorbeiscrollen auf “Gefällt mir” tippt. This is a popular tactic used by brands as by sharing user generated content regularly you can reach a whole new audience in a short time. With Canva’s templates, even the most candid video can get the curated look. Generate, analyze and embed Instagram stories on any website. But instagram stories will soon expire in just 24 hours of the period. Using Instagram insights for Stories can derive conclusions on the type of content that works best. The Instagram stories platform, EmbedStories tackles this issue and addresses the problem through a variety of functionalities that can help to analyze stories’ data at a larger scale. “Reichweite” bezeichnet, wie viele Instagram-Konten einen Beitrag gesehen haben. But please note that on the slides where you have arrows or explicit call to action to navigate further, the taps forward can be increasingly high if compared with other slides. SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram following. Um Statistiken bei Instagram zu sehen, benötigt ihr ein kostenloses Business-Profil. Recently instagram launched instagram stories feature, which allows their users to capture photos and videos then add effects and add them to their instagram story or storiesig. Marketing API geek and a Call of Duty fan. Er schreibt Artikel rund um die Themen Website, SEO, Marketing und E-Commerce. How to Set Up Your Instagram Stories Ads. [2021 Guide]. Ist das eure Zielgruppe, ist Instagram also der richtige Ort für euch. Die Öffnungsraten von Links in deinen Stories findest du in den Insights auf deinem Profil. This comes from the common practice to create Instagram story ads just to get the CTA option that allows you to add a custom link in the story. We are all aware that Instagram stories in a very short time have acquired the attention of every marketer in the world. It is ideal for smaller businesses who want to get to grips with metrics and analytics and who want to progress from posting and hoping to … Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. Click on Insights and then click on the Content tab. Instagram Stories is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format. They found that Instagram had a click-through rate (CTR) of 0.8%, compared to Facebook’s 0.6%. It is good to know that Instagram shows this data since the moment you’ve converted your personal to a business account. You will notice that in the layout the stories are organized based on the slides and a metric is displayed in the bottom middle. So erkennt ihr schnell, welche Inhalte besser funktionieren und wie ihr eure Content-Strategie anpassen könnt. Next Story; Next up: Individual Instagram Insights for Stories. With 12 templates that look awesome with photos, quotes, and more, you’ll be inspiring your followers day in and day out. Insights ist die integrierte Statistikfunktion von Instagram, die ihr ausschließlich über die Instagram-App abrufen könnt. Part of the beauty of Instagram Stories is that you get a chance to show special moments in between your highlight shots. Laut Statista waren im Juni 2018 weltweit mehr als 1 Milliarde Menschen auf Instagram unterwegs. The app has changed in appearance recently, as Instagram adds new features, but at the time of writing, you can access your Insights page by either: Clicking on the “hamburger” icon in the top right corner of your profile page (which will slide a whole series of options across the page), or On the Insights tab, scroll down to “Content You Shared” and tap the arrow alongside your recent stories. Konzentriert euch auf diese und bietet euren Abonnenten mehr davon. Unter Erreichte Konten werden eure Posts, Stories und Videos nach Reichweite geordnet. A compelling story from history can really grab people’s attention. Ohne Statistiken kannst du nur vage Vermutungen anstellen, wer deine Instagram-Follower sind. If you convert a personal account to a business account, you’ll see Insights … Instagram updates in January included several new business tools. There’s no ‘Best Time To Post’ because they’re visible for 24hrs! Typically, more people will watch your stories more often than they like your pictures. While this is a good start, you can get much more detailed information by using a web analytics tool like Google Analytics or Facebook Pixel. It seems that this vertical, mobile format is responding more to the user’s behavior, so having a native ad that can engage with them in a full screen makes total sense to drive great results. Dieser zeigt euch an, wie viele neue Nutzer ihr erreicht habt. Please note: before you start looking for the Insights section, make sure your Instagram profile is converted to a business profile by connecting your Instagram account with your official Facebook business page. On-brand Instagram Stories for your business Ob die oben genannten Zeiten auch für euer Instagram-Konto gelten, steht aber noch lange nicht fest. Das Feature hilft euch dabei, mehr über eure Besucher zu erfahren und darüber, welche Inhalte sie besonders oft angesehen haben. In the following text, we will show you a few tips on how to analyze the metrics of your Instagram stories and will answer some common questions that you might have about the stories’ data you will see in your account. The live video will then be saved to your Instagram story so anyone who missed it can watch it for the next 24 hours. This means that users can post easily and rapidly to their followers without worrying about overloading them. Instagram is rolling our constantly new features and related metrics. Bringing you closer to the people and things you love. “Impressionen” bezieht sich dagegen darauf, wie oft ein bestimmter Beitrag insgesamt angezeigt wurde. Instagram Business Insights. Die Reichweite bleibt jedoch bei eins. Another effective Instagram tactic is the Instagram Story Takeover. Zahlen und Statistiken wirken oft langweilig und kompliziert. To check these insights, go to the Audience tab in Instagram Insights. Here are some quick ways to get started. Letztere Möglichkeit steht allerdings nur Accounts ab 10.000 Followern zur Verfügung. In many cases, this See more button is still not available, so if you do not have this option you can try adding @ mention to lead directly to your profile, where you can add the UTM link in the bio section. Post a continuous series of updates around one theme or topic to form a Story storm. The real mystery lies in the order of Story views. 70,239 talking about this. Here you will find useful statistics and insights, starting from general data about the overall usage of Instagram stories, to real case studies that give evidence about the performance of the Instagram story ads. In fact, of the 500 million accounts using Instagram Stories, 1 one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers. Essentially, they're just stories that you can save to your profile. The Navigation section offers key performance indicators such as Forward, Back and Next Story you can gage your audience’s interest in your Stories. Make non-visual content pop. So siehst du genau, welche Inhalte gut bei deinen Fans ankommen und zu welchen Uhrzeiten du die meisten Likes und Kommentare bekommst. Tips for optimizing your Instagram Stories strategy. Die„Instagram Insights“ zeigen dir für jeden Post die Impressionen, die Reichweite und die Interaktionen an. For more about live broadcasting, check out How to Broadcast Live on Instagram. To view Instagram stories analytics and insights for all your previous stories, follow these steps: Next, you can see how to access the historical data about all your stories. January 2020 Instagram updates. Create dynamic Instagram Stories by uploading and adding videos to your favorite templates. In short, taps backward. Instagram Business insights show you how many people clicked forward on to the next Story from yours, and how many left the conveyor belt. Why? ️ And when it comes to the reach metric, it represents the number of unique people who viewed the story, regarding the number of times they viewed the story. You can add text, insert GIFs, use fun templates, create polls, and much more. Selbst, wenn ihr euch noch nie zuvor mit Statistik beschäftigt habt, findet ihr euch schnell zurecht. Organic Stories are seen by people that follow your Instagram account and disappear from view after 24 hours. Launched in August 2016, Instagram Stories was initially criticized for being very similar to the My Story feature in Snapchat. Und wenn der Instafame zum Greifen nah ist, lohnt sich ein Blick in unseren Artikel über Social-Media-Strategie. Instagram Insights offers basic data on how many people have clicked the link in your bio over the past week in the Activity Section under Interactions. Sich durch einen Haufen Zahlen zu arbeiten, klingt nach einer Menge Arbeit. Instagram advertising has … Doing this will save yourself hours of googling, help achieve your campaign objectives, and amplify your growth! This is the main use case for Instagram accounts that still do not have the option to add links to their organic stories. Track and analyze Instagram accounts. But it never hurts to use templates to plan and create your Stories ahead of time. Ja, natürlich seht ihr hier, wie viele Follower ihr insgesamt habt und ob sich diese Zahl in den letzten 7 Tagen verändert hat. To see someone’s Instagram story you just need to tap their profile picture at the top of the feed. This does not mean that they went back or tapped forward. Selbst, wenn ihr euch noch nie zuvor mit Statistik beschäftigt habt, findet ihr euch schnell zurecht. sich euer Profil angesehen oder auf den Link zu eurer Website geklickt haben, Die beste Zeit, um auf Instagram zu posten, ist, Ein beständig hohes Engagement erhaltet ihr, Am wenigsten Engagement erzeugt ihr (wen wundert’s), Scrollt nach unten bis zu “Abonnenten”, Dort findet ihr die gesuchten Infos unter “Stunden” und “Tage”. So findet ihr schnell heraus, wann die beste Zeit zum Posten eurer Beiträge ist, um besonders viele Interaktionen herauszukitzeln. Denn offenbar hat der Beitrag euren Followern so gut gefallen, dass sie ihn sich später noch einmal ansehen oder ihn mit einem Freund teilen möchten. So, here are the main stats showing how many people use Instagram stories and how popular this format is: And if this format is compared to the current, most popular format such as the Facebook and the Instagram feed, there is a viable prediction that sharing with Instagram stories will surpass sharing through Feed views. Occasionally, you might want to tell a longer Story. Sage - Instagram Story Templates Similar to the analytics section for your account and Instagram posts, your Stories insights can found in the top right corner of your Instagram business profile, by tapping the “Insights” button. View Story insights. Verabschiedet sich ein großer Teil der Zuschauer gleich zu Beginn, dann ist euer Inhalt vielleicht nicht interessant für sie. Instagram initially rolled out "Story Highlights" on December 5, 2017. Read now! 2.